Mobile WebsiteMany business owners are now asking if they should have a mobile website, but there are some things to consider when making this decision.

First of all, you want to actually understand the needs of your target market. Each business niche is different, and the misconception is that only the young and hip use web-accessible mobile phones.

This is simply not true anymore.  Many business owners themselves, of varying age groups, use their Smartphones daily to connect with their own customers and find information.

Are your potential customers using mobile website features?

The fact is that there are over 5 billion mobile subscribers: That’s over 77% of the world’s population, and many mobile users only use their mobile phones to access the internet rather than a traditional computer.

If your business involves connecting with other business owners, it would make sense to invest in a mobile website.

For those of you who have a more consumer based business, you’re going to have to really look hard into how your business comes in. If you do get sales and traffic to your website, chances are you’re going to have some people who will happily purchase via mobile if they have the right environment to do so.

For instance, Amazon.com has a fantastic, simplistic mobile website which allows users to view everything they would normally on their desktop but in a smaller, unified space. Amazon has not missed a thing; a complete, secure shopping cart and a recommendations list are available on their mobile website. As you know Amazon gains huge revenue from their main website, but they also understand that users need information and assurance that their payment information is still secure when used on a mobile phone. Amazon has come up with a solution for this by having an extensive FAQ section for mobile device users.

Mobile website considerations for local business

If you have a local business without doing any direct selling online, realize how many people are using their mobile phones to search for businesses just like yours. Not only that, many users take advantage of the GPS Smartphone features as well, so you could certainly be leaving foot traffic outside your door if you don’t have a mobile website.

This may have answered your question as to whether you should have a mobile website. You may feel you’d gain nothing from having one, but the fact that seventy-one percent of Smartphone users will search for more information on their Smartphones when they see a TV press or an online ad; you have to wonder if you’re leaving money on the table by not incorporating a mobile website into your marketing plan.

Like it or not, mobile usage is growing and ninety percent of the world lives in a place where they can get mobile access.

So think carefully before you dismiss the idea of having a mobile website. If you want to run a poll with your current customers that may help you decide – but when doing so you’ll want to provide them with a full fact list of the benefits, since most may have a few warranted objections regarding mobile data safety that they’ll want to discuss before offering you a true answer regarding their potential use of a mobile website.