As the big guns of mobile devices duke it out for supremacy, we’re left in no doubt that mobile devices are the way forward when it comes to accessing the web. These startling mobile web statistics have businesses scrambling to get their mobile web presence out there, and with the popularity with QR (Quick Response) codes on the rise, they have ample opportunity to promote their mobile presence in various ways.
77 percent of the world’s population subscribe to mobile web: That’s 5.3 billion people.
Now objectively, we don’t know exactly how much time people are spending on their mobile phone – surfing the mobile web, but the statistic below gives us an indication of what is predicted in the future.
- In 2009, half a billion people accessed mobile Internet worldwide. Statistical data given by analysis companies such as Gartner indicate that usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web.
It’s very telling that Gartner believe that mobile will overtake PC usage, and we only have to look around to see that in effect. You can walk down any busy street and see at least one person glued to their Smartphone. They could be sending or viewing an SMS or email – or they could be mobile surfing to find the address of a store?
Quite possibly, they could be making a purchase. Gartner also revealed some staggering predictions for ad revenue and this would indicate that businesses placing ads on mobile websites feel there is huge value in this sector.
Gartner predicts mobile web ad revenue will be $3.3 billion in 2011. This will explode to $20.6 billion in 2015. It will double each year and will continue to grow thereafter.
Sources: Gartner.com | MobiThinking.com
What are your thoughts on this? Do you use your mobile phone to surf the web? Would you purchase from a link placed on a mobile website?
These startling statistics for mobile web surfing show that mobile web use is on the up and up and predictions show it’s not slowing down.